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Why are Buyer Personas Important for Small Business?
A descriptive and data-driven visualization of your ideal customer is called a buyer persona. Learn how to use these personas to build your marketing plan.
2021: The Year of the Digital Transformation
2021 is set to be the year in which digital marketing will determine the survival or death of small businesses. Here are five lessons and tips for marketing in 2021.
8 Ways To Practice Lean Development In Business
Small businesses have a limited supply of time and resources. That’s why practicing lean development can help eliminate waste and ultimately deliver only what the customer needs. Here are eight ways to practice lean development.
The Experience of Being a Black Entrepreneur and Mother
Chelsea Lewis, mother and founder of My Mommy Wisdom, tells her entrepreneurship story.
Shipping as a Small-Business Growth Strategy - Here’s What You Need to Know
Shipping your products can help your business thrive as more consumers shop online – here's a head start on learning how to ship and save. Read more
Are My New Customers and Followers Genuine? 6 Ways Entrepreneurs of Color Can Figure This Out
Many Black businesses received an influx of customers and followers after the events of summer 2020. Ensure that you're working with and for people who support the same causes as you and your business.
Managing a Remote Team: Tips Shared by Entrepreneurs Thriving During the Pandemic
Thanks to the COVID-19 pandemic, more entrepreneurs than ever are utilizing a remote working structure to enable their business to continue operating. We’re going to look at some of the best ways to keep your team motivated and engaged when face-to-face is no longer an option.
Data Privacy - Why it Should be a Top Priority for Your Small to Medium-Size Business
This conversational webinar will discuss issues regarding cybersecurity, privacy, data governance, and digital ethics. Read more
How Venture Capital Works: 10 Things Entrepreneurs Should Know
How does venture capital work? What do you need to know before seeking funding? Here, entrepreneurs, venture capitalists, and business leaders share advice for navigating the world of venture capital.
Mentorship for Remote Work: Building a Virtual Connection
Even before the Coronavirus pandemic remote working and digital nomandism were on the rise. With more people working remotely than ever before it's important to learn how mentoring changes under these conditions.
3 Creative Ways to Present Your Business Plan to Investors and Attract Attention
Presenting your business plan doesn't have to be a dry or boring experience. Use these three tips to make your business presentation more creative and to capture the eye, and wallet, of investors.
What's New with PPP and Other Relief Options for Small Businesses
After months of waiting for much-needed relief, small businesses are finally getting renewed support from the federal government. Read more