What Every Business Owner Should Know About SEO May 19, 2022, 3:00pm PDT May 19, 2022, 4:00pm PDT
Location:
Zoom Webinar
CA, 92707

Getting website visitors to engage is the goal. It is crucial for business owners to understand if they are ready to implement a long-term website marketing strategy.  Is your website a good candidate for search engine optimization?  With the always-changing search algorithm, and the limited time business owners have, it can be a challenge to stay on top of the changes that affect their online presence. 

Knowing the principals of SEO will help you understand the tactics being used by your competitors, and how to measure the success of your SEO.  

This webinar will help you:

1. Understand how search engine ranking algorithms really work;

2. Identify the parts of a website that search engines evaluate when determining the ordering of search results;

3. Know the 5 most important factors Google uses to rank a website;

4. Avoiding techniques that rank the site higher in the short term, but penalize it in years to come;

5. Evaluate the return on investment and the cost of SEO.

Presented by Farid Parvini.

Farid Parvini has been teaching graduate courses about algorithms, database and search engine theory since 2009 at USC and CSULB. He has been involved in all aspects of digital marketing since 2003 and has ranked hundreds of websites.