What you'll learn: Digital Marketing sells, especially when you media mix social media, paid per click, display ads, email marketing and other online tools. Learn how to target the right customers, maximize your budget and reach past and future customers effectively. Learn to strategize your marketing goals as we review the different digital tools to maximize your budget and time.
You will learn how to:
• Determine the best digital platforms for marketing you and your organization.
• What and when to post and promote to build your network.
• Use my worksheet to plan your next campaigns and get more results.
• Create and share content and use ad types that encourage action.
• Learn how to use your customer list and targeting to reach more people that are likely to buy your service or products.
• Understand digital media advertising options and who responds to them.
• Convert social media and digital leads into customers and grow your email list.
• Make sure your email inbox allows email@example.com so you receive information.
This event is sponsored by SCORE OC & Constant Contact so there is no fee
Liz Harsch of Tailor-Made Advertising has been helping small businesses make more of their marketing budget since 1988. She has been awarded by Constant Contact as an All Star Email Marketer and is Master Certified and an Authorized Local Expert to present Marketing, Email Marketing and Social Media Workshops & offers other Small Business Workshops.