Content Marketing to Grow Your Results: The internet puts users in charge by allowing them to search for content they need. Content marketing, is ruled by keywords, content and your ability to find the best content that your audience values and shares. "What you say and the way you say it" (tone, date & time, frequency and call-to-action) can attract, engage, bring people to your website or landing page and get your audience to share and refer their friends to your company. Let's identify your best content together and how you can save time and get your marketing goals met while improving your search engine optimization.
What You'll Learn:
• How to find, create, curate & extend content to help you achieve your goals.
• Time saving tips, techniques & apps to help your content get noticed.
• How links create engagement & how to turn questions into subject lines.
• Tips on using & repurposing content, pictures, & videos on multiple platforms.
• The structure & tools to make creating content fast, easy, & effective.
• How to increase your keyword results & expand your list, subscribers, followers & referrals with content they value.
About Your Presenter:
Liz Photo 15 Liz Harsch of Tailor-Made Advertising has been helping small businesses make more of their marketing budget since 1988. She has been awarded by Constant Contact as an All Star Email Marketer and is Master Certified and an Authorized Local Expert to present Marketing, Email Marketing and Social Media Workshops & offers other Small Business Workshops.